Turned a complex crypto ecosystem into one clear, trusted product experience.
Turned a complex crypto ecosystem into one clear, trusted product experience.
Turned a complex crypto ecosystem into one clear, trusted product experience.
ROLE
Product Designer
DURATION
3 months
PLATFORM
Web & Mobile app
Team
Founder + 2 Devs + Me
Overview
RizeExchange is an India-focused crypto platform built around derivatives, index-based products and INR settlements. It brings together futures, options and the five-asset RZ5 Crypto Index within an experience designed for both active traders and people looking for a simpler way to enter crypto
Product Strategy
Design System
UX/UI Design
Interaction Design
Responsive Design
Mobile App Design
Challenge
A trading product cannot remove complexity. It has to make complexity understandable.
Crypto trading involves live prices, margins, financial risk and complex decisions. The challenge was to keep this depth for experienced traders while making the product understandable for newer users.
Role
I owned the end-to-end product experience across RizeExchange’s marketing website, web trading platform and mobile application. My role was to translate trading logic, business requirements and user risk into an experience people could understand and trust.
Scope
I worked across product structure, user flows, information hierarchy, interaction states, brand expression and the design system. This included how RizeExchange explains a financial product, and how users discover markets, place orders, understand outcomes and monitor their positions.
150+ screens across web and mobile, designed for first-time and experienced traders.
150+ screens across web and mobile, designed for first-time and experienced traders.
